As a new sportswear company, About 15 was created to be bold, disruptive, and innovative. The Brand Identity adopted an electric color palette that would stand out from the crowd, and a striking visual logo was built from an “XV” to emphasize 15, and represent a playing kit (uniform) outline.

The website was designed to be modern and straightforward. A central hub for new and existing clients to find the order catalogue and product information – About15.com

Additional Product & Apparel Designs have been ongoing for both About 15 and their clients. All product photography and mock ups were also provided.

Deliverables | Brand Identity, Brand Style Guide, Website, Catalogue, Product & Apparel Design, Product Photography