Before each Major League Rugby season began I would lead a promotional photo and video shoot to collect content representing MLR, all sponsors and their products, and one player from each team.

Role included budget planning, budget approval with the Board of Governors, all travel and schedule logistics, hiring photographers/videographers, preparing the creative concept and executing the art direction, creating shot lists, directing all shoots, and ultimately turning all content into the digital assets required for the upcoming season.

Role | Creative Concepting, Art Direction, Production, Digital Assets, Campaign Management