Entering the fifth year of Major League Rugby, the mission was to introduce a powerful, anthemic rallying cry for North American sports fans, calling for everyone’s participation in the Rise of Rugby.

Managed all campaign elements including budgeting, “Rise of Rugby” anthem script writing, photographer hiring and management, social media campaign, coordinated campaign launch and continuation across all 13 MLR teams, campaign guide for all partners, video production and all related logistics including bringing players in from all teams, and ultimately the 30, 60, and 90-second final campaign videos for use in MLR broadcasts, and distribution for wider marketing.

Elements | Creative Concepting, Art Direction, Production, Screenwriting, Digital Assets, Campaign Management