WOMEN’S ELITE RUGBY
The project goal was to launch a bold and consistent visual identity that effectively communicates WER’s unity and strength of spirit, in a modern and exciting way.
Project | Brand Identity, Brand Style Guide, Digital Assets
After identifying the brand story, personality, mission, values, and voice, I got to work creating the Women’s Elite Rugby brand. The Tabono symbol was suggested as inspiration for a visual, and the client requested a look that was bold, energized, and strong.
Following the successful launch of the Women’s Elite Rugby brand, there was the need for a Brand Identity to be designed for WER’s Legacy Cup. The initial WER brand was expanded to create the Legacy Cup visual identity and logo variations.