CREATIVE DIRECTION
A small selection of creative projects ranging from video campaigns to content shoots.
Rise of Rugby
The mission was to introduce a powerful, anthemic rallying cry for North American sports fans, calling for everyone’s participation in the Rise of Rugby.
Managed all campaign elements including budgeting, script writing, photographer hiring and management, social media campaign, coordinated campaign launch and continuation across all 13 MLR teams, campaign guide for all partners, video production and ultimately the 30, 60, and 90-second final campaign videos.
Promo Shoots
Before each Major League Rugby season began I would lead a promotional photo and video shoot to collect content representing MLR, all sponsors and their products, and one player from each team.
Role included budget planning, budget approval with the Board of Governors, all travel and schedule logistics, hiring photographers/videographers, preparing the creative concept and executing the art direction, creating shot lists, directing all shoots, and ultimately turning all content into the digital assets required for the upcoming season.
Rugby 101
Video campaign created for Major League Rugby that reached over 47,000 views. Managed all campaign elements including budgeting, script writing, hiring, on-set production, and distribution.
Social Content Shoots
Traveling to the client to shoot as much photo and video content as possible for use on social media. Social Shoots are an extremely efficient way to capture the content that your brand needs for use across an entire year.